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Content Marketing Institute
Strategy & Planning

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AI Content Creation & Tools
What Does Ethical Content Creation Look Like in an AI World?What Does Ethical Content Creation Look Like in an AI World?
Jul 17, 2025
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AI in Marketing
AI Content Creation Best Practices: How to Leverage AI Without the RiskAI Content Creation Best Practices: How to Leverage AI Without the Risk
Jul 2, 2025
Content Creation & Distribution

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  • Social Media Content
  • Video & Visual Content
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  • Content Distribution & Promotion

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AI Content Creation & Tools
What Does Ethical Content Creation Look Like in an AI World?What Does Ethical Content Creation Look Like in an AI World?
Jul 17, 2025
Is Your Marketing Team Ready for Agentic AI? Leadership Insights for the Next Wave
AI Content Creation & Tools
Is Your Marketing Team Ready for Agentic AI? Leadership Insights for the Next WaveIs Your Marketing Team Ready for Agentic AI? Leadership Insights for the Next Wave
byContent Marketing Institute Team
Jul 17, 2025
Measurement & Optimization

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  • Content Marketing Analytics Data
  • SEO for Content
  • Content Optimization

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Old Content, New Risk: What’s AI Learning About Your Brand?
Content Operations
Old Content, New Risk: What’s AI Learning About Your Brand?Old Content, New Risk: What’s AI Learning About Your Brand?
by Robert Rose
Jul 14, 2025
How To Write Headlines That Hook: 8 Questions To Ask
Content Creation & Distribution
How To Write Headlines That Hook: 8 Questions To AskHow To Write Headlines That Hook: 8 Questions To Ask
byOlesia Filipenko
Jul 2, 2025
8 Min Read
Training & Education

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5 Strategic Ways Volunteering Can Advance Your Marketing Career
Career Development
5 Strategic Ways Volunteering Can Advance Your Marketing Career5 Strategic Ways Volunteering Can Advance Your Marketing Career
byAnn Gynn
Jul 15, 2025
9 Min Read
Actionable Tips for a Successful Career Roadmap From a Marketing VP
Career Development
Actionable Tips for a Successful Career Roadmap From a Marketing VPActionable Tips for a Successful Career Roadmap From a Marketing VP
byContent Marketing Institute Team
Jul 3, 2025
Research Insights

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  • B2B Content Marketing Research
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  • Technology Research

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Demand Generation & Content Marketing
2025 Digital Engagement Benchmarks2025 Digital Engagement Benchmarks
Mar 27, 2025
Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
Technology Content Marketing Research
Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025Technology Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
by Robert Rose
Feb 12, 2025
23 Min Read
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  • Content Marketing Analytics & Data

Content Marketing Analytics & Data

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Sponsored Content
Your Data, On Their TimeYour Data, On Their Time

Discover how to cut through the AI noise and build scalable, data-driven strategies that deliver. This report shows how to turn complex data into a competitive advantage.

May 20, 2025
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1 Min Read
How To Measure Content Performance When the Data Disappears
Measurement & Optimization
How To Measure Content Performance When the Data DisappearsHow To Measure Content Performance When the Data Disappears
byContent Marketing Institute Team
May 1, 2025
Go Inside Etsy’s Data Lab To Master Geo-Targeted Marketing
Measurement & Optimization
Go Inside Etsy’s Data Lab To Master Geo-Targeted MarketingGo Inside Etsy’s Data Lab To Master Geo-Targeted Marketing
byContent Marketing Institute Team
Apr 24, 2025
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Content Marketing Analytics & Data
How To Fix Marketing’s Failed Data-Driven DreamHow To Fix Marketing’s Failed Data-Driven Dream
by Robert Rose
Mar 31, 2025
How One Brand Solved the Marketing Attribution Puzzle
Measurement & Optimization
How One Brand Solved the Marketing Attribution Puzzle [Video]How One Brand Solved the Marketing Attribution Puzzle [Video]
byContent Marketing Institute Team
Mar 27, 2025
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear
Measurement & Optimization
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
byContent Marketing Institute Team
Jan 30, 2025
2 Min Read
How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data
Content Marketing Analytics & Data
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
How To Use GA4 and AI To Find the Gold in Your Marketing Analytics Data
Jan 23, 2025
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9 Min Read
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byContent Marketing Institute Team
The 411 on Data Cleaning, Modeling, and Governance for Marketers
Content Marketing Analytics & Data
The 411 on Data Cleaning, Modeling, and Governance for Marketers
The 411 on Data Cleaning, Modeling, and Governance for Marketers
Dec 2, 2024
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7 Min Read
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byDennis Shiao
How To Battle Organic Search Analytics in the AI Era
Content Marketing Analytics & Data
How To Battle Organic Search Analytics in the AI Era
How To Battle Organic Search Analytics in the AI Era
Nov 18, 2024
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8 Min Read
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byDennis Shiao
How To Find the Truth in Data and Marketing Analytics
Content Marketing Analytics & Data
How To Find the Truth in Data and Marketing Analytics
How To Find the Truth in Data and Marketing Analytics
Nov 4, 2024
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8 Min Read
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byDennis Shiao
How To Set Up a Content Scoring Process for Better Decisions
Content Marketing Analytics & Data
How To Set Up a Content Scoring Process for Better Decisions
How To Set Up a Content Scoring Process for Better Decisions
Oct 24, 2024
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14 Min Read
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byLindy Roux
How To Find Your Way Through the Marketing Analytics Maze
Content Marketing Analytics & Data
How To Find Your Way Through the Marketing Analytics Maze
How To Find Your Way Through the Marketing Analytics Maze
Sep 26, 2024
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8 Min Read
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byAnn Gynn
How To Do Data Storytelling and Gain More Support in Your Organization
Content Marketing Analytics & Data
How To Improve Data Storytelling and Gain More Support in Your Organization
How To Improve Data Storytelling and Gain More Support in Your Organization
Sep 23, 2024
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8 Min Read
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byDennis Shiao
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Content Marketing Analytics & Data
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Jul 8, 2024
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6 Min Read
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byAnn Gynn
Why Brand-Building Matters, Even When You Can’t Measure It
Content Marketing Analytics & Data
Why Brand-Building Matters, Even When You Can’t Measure It
Why Brand-Building Matters, Even When You Can’t Measure It
Jun 25, 2024
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6 Min Read
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by Robert Rose
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Content Marketing Analytics & Data
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Apr 30, 2024
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9 Min Read
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by Robert Rose
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
Content Marketing Analytics & Data
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
Apr 25, 2024
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14 Min Read
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byKiera Wiatrak
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Content Marketing Analytics & Data
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Jan 5, 2024
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4 Min Read
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byContent Marketing Institute Team
Why Learning GA4 Is So Hard – And What To Do About It
Content Marketing Analytics & Data
Why Learning GA4 Is So Hard – And What To Do About It
Why Learning GA4 Is So Hard – And What To Do About It
Aug 3, 2023
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11 Min Read
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byJodi Harris
An At-a-Glance Guide to GA4’s Game-Changers
Content Marketing Analytics & Data
An At-a-Glance Guide to GA4’s Game-Changers
An At-a-Glance Guide to GA4’s Game-Changers
Jun 22, 2023
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5 Min Read
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byJodi Harris
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
Content Marketing Analytics & Data
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]
May 16, 2023
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9 Min Read
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by Robert Rose
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
Content Marketing Analytics & Data
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
May 10, 2023
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6 Min Read
Picture of Kiera Wiatrak
byKiera Wiatrak
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Content Marketing Analytics & Data
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Feb 23, 2023
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6 Min Read
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byAleh Barysevich
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Content Marketing Analytics & Data
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)
Jan 12, 2023
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8 Min Read
Picture of Ann Gynn
byAnn Gynn
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Content Marketing Analytics & Data
A 4-Step Customer Journey Map Process for Better Content Results [Template]
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Apr 4, 2022
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9 Min Read
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byJodi Harris
These 4 Analytics Oversights Mess With Your Content Performance Plan
Content Marketing Analytics & Data
These 4 Analytics Oversights Mess With Your Content Performance Plan
These 4 Analytics Oversights Mess With Your Content Performance Plan
Oct 4, 2021
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8 Min Read
Picture of Jodi Harris
byJodi Harris
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
Content Marketing Analytics & Data
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
Aug 19, 2021
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9 Min Read
Picture of Ann Gynn
byAnn Gynn
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Content Marketing Analytics & Data
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Jul 12, 2021
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7 Min Read
Picture of Ann Gynn
byAnn Gynn
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Content Marketing Analytics & Data
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More
Jun 17, 2021
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17 Min Read
Picture of Kim Moutsos
byKim Moutsos
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]
Content Marketing Analytics & Data
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]
How to Demystify the Process of Measuring Content Marketing ROI [Video Show]
Apr 21, 2021
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8 Min Read
Picture of  Robert Rose
by Robert Rose
How to Make a Better Content Marketing Case With ROI
Content Marketing Analytics & Data
How to Make a Better Content Marketing Case With ROI
How to Make a Better Content Marketing Case With ROI
Mar 4, 2021
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9 Min Read
Picture of Michael Brenner
byMichael Brenner
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Content Marketing Analytics & Data
How Marriott, NerdWallet, and Adobe Measure Content Marketing
How Marriott, NerdWallet, and Adobe Measure Content Marketing
Dec 9, 2020
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8 Min Read
Picture of Kim Moutsos
byKim Moutsos
How to Create a Performance Dashboard for Your Content Team [Tools]
Content Marketing Analytics & Data
How to Create a Performance Dashboard for Your Content Team [Tools]
How to Create a Performance Dashboard for Your Content Team [Tools]
Dec 2, 2020
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6 Min Read
Picture of Ann Smarty
byAnn Smarty
How to Get Creatives to Harmonize With Metrics
Content Marketing Analytics & Data
How to Get Creatives to Harmonize With Metrics
How to Get Creatives to Harmonize With Metrics
Oct 13, 2020
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7 Min Read
Picture of Jennifer Goforth Gregory
byJennifer Goforth Gregory
Do the Math: Creativity by the Numbers Won’t Add Up
Content Marketing Analytics & Data
Do the Math: Creativity by the Numbers Won’t Add Up
Do the Math: Creativity by the Numbers Won’t Add Up
Sep 15, 2020
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7 Min Read
Picture of Jonathan Crossfield
byJonathan Crossfield
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