Is Your Marketing Team Ready for Agentic AI? Leadership Insights for the Next WaveIs Your Marketing Team Ready for Agentic AI? Leadership Insights for the Next Wave

Too few marketers pay attention to agentic AI, though it has the potential to revolutionize your marketing operations. By 2028, experts say, the proactive tech will handle 15% of work decisions. Here’s what you need to think about today.

Content Marketing Institute Team

July 17, 2025

Generative tools garner a lot of AI headlines, but a powerful player stands quietly in the background — agentic AI.

“Agentic AI takes the initiative. It observes, it learns, and then it actually takes action,” says Robert Rose, chief strategy advisor of the Content Marketing Institute.

Think of it like this: Generative AI is the helpful intern who completes the task you ask them to do.

Agentic AI is the team member who sees what’s happening across systems, identifies a gap, and takes steps to address it, sometimes before you even knew a gap existed.

“You’re really moving from [task-based automation] software as a tool to software as a system where agents can actually learn and adapt,” says Arushi Jain, senior director, head of product marketing at Typeface, a generative AI application for personalizing content creation.

Gartner predicts that at least 15% of day-to-day work decisions will be made autonomously through agentic AI by 2028, up from 0% in 2024. In addition, 33% of enterprise software applications will include agentic AI by 2028, up from less than 1% in 2024.

How can marketers get on the agentic AI curve?

Arushi and Robert have some great thoughts about the impact on workflows, brand compliance, creative edges, metrics, and more in their webinar, Marketing With Intent: The Power of Agentic AI. Watch the video above.

Discover the latest strategies, insights, and tools to elevate your content marketing. Explore our webinar lineup and start building your expertise today. Register for free now!

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About the Author

Content Marketing Institute Team

Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.

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