How To Fix Your Biggest, Less Obvious Email Marketing MistakesHow To Fix Your Biggest, Less Obvious Email Marketing Mistakes

Your anxiety is high just before you hit “send” on your email blast. Will thousands catch a mistake you missed? But your real concern should be the bigger mistakes in your email program. Let’s dig into those possibilities.

Content Marketing Institute Team

July 10, 2025

Over 10,000 users got the email about an upcoming maintenance window.

Unfortunately, the day and date didn’t match.

An “oopsie” email went out to clarify (interestingly, it got a higher open rate than the original).

Sound familiar? Mistakes followed by a mea culpa have happened to most email marketers at one point.

But what about the mistakes you don’t realize you’re making? How do they impact the performance of your organization’s email program?

Ashley Guttuso, senior product marketer and team lead at Prompt Health, and Dennis Shiao, founder of Attention Retention, help raise your awareness in their Content Marketing World presentation, The Biggest Mistakes Email Marketers Make (and How To Fix Them). Watch and learn from the video above.

Visit the Content Marketing World website for the latest on all things CMWorld.

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Content Marketing Institute Team

Content Marketing Institute Team

The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.

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