Thriving Between the Lines: How Marketers Can Navigate Pressure from the Top—Without Losing Their SparkThriving Between the Lines: How Marketers Can Navigate Pressure from the Top—Without Losing Their Spark
Thursday, June 26, 2025 | 1:00 PM EDT / 10:00 AM PDT | Free Webinar
May 22, 2025
Date: Jun 26, 2025
Senior leadership sets the targets, controls the purse strings, and expects results yesterday. Marketers are often stuck in the middle—trying to do more with less, balance brand and performance, and stay creative while keeping the C-suite happy.
But what if navigating these pressures could actually make you stronger, more strategic, and more respected as a marketer?
In this energizing roundtable, brand-side marketers who’ve been there share how they’ve learned to work with executive expectations, not just survive them. We’ll explore mindset shifts, practical strategies, and real-life wins that prove you can deliver results without burning out—or selling your soul.
You’ll learn:
How to manage up with confidence—and get leadership bought into your long-term vision
Creative ways to reframe marketing metrics to show value beyond the dashboard
Smart budget advocacy: how to speak the CFO’s language (and get more of what you need)
How to protect time and focus for meaningful work, even in a reactive environment
The power of internal storytelling: how to position marketing as a strategic partner, not a service desk
If you’re feeling stuck between ambitious goals and limited resources, this conversation will leave you energized, equipped, and reminded why you love this job in the first place.
Our guests:
Brittany Bowen, Owner, Britt Bowen Studio
Melanie Deziel, Speaker, Author & Coach
Christina Garnett, Fractional Chief Customer Officer & Author, Pocket CCO
Tracey Wallace, Director of Content Strategy, Klaviyo
Robert Rose, Chief Strategy Advisor, Content Marketing Institute
