How To Make AI a Useful Part of Day-To-Day MarketingHow To Make AI a Useful Part of Day-To-Day Marketing
Want to go beyond ChatGPT and Gemini? Learn how Zapier and Calendly incorporate AI tools into their everyday marketing tasks and how all marketers can do the same.
June 18, 2025
Are you tired of the pontificating about AI and its implications in marketing?
Do you wonder how AI can really help your brand’s daily marketing activities?
Is your use of generative AI limited to the basic functions executed by publicly available chat-based LLMs?
Do you think you don’t know AI well enough to use it?
You’re not alone.
That’s why Lane Scott Jones, director of content and corporate marketing at Zapier, and Emily Triplett Lentz, head of marketing at Doist and former director of content and creative at Calendly, created the AI Gets Real presentation for ContentTECH.
The duo cut through the hype to share how they’ve incorporated AI into their organizations’ marketing efforts. They talk about their internal brand bots and the benefits they gained. They discuss why Zapier uses an AI tool to scrape phone calls and how Calendly develops bots for company leaders to make ghostwriting easier. You’ll also learn how the Lane bot helped her team when she went on vacation and much more.
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